Audience-first plans
Titles, employers, interests, locations and behaviours mapped before a rupee is committed. Frequency targets set before reach targets.
Service 01 · Our core craft
Media buying that reaches the right 3,000 people, not a million strangers.
Most paid media is bought as reach and reported as likes. We define the audience precisely, buy against that definition on every platform that matters, and show you platform-native delivery reports with every invoice.
— What you get
Outcomes, not deliverables.
Every platform, one plan
Meta, Google Search and Display, YouTube, LinkedIn, X, TikTok, programmatic and direct publisher buys, split by the job each one does best.
Phased flights
Week one informs weeks two to eight. Daily anomaly checks while the budget is small, so problems are caught at 5% of spend, not 50%.
Auditable delivery
Platform-native reports attached to every invoice. Geofence-level reach where it matters. Nothing you cannot verify yourself.
— What is included
Written into every engagement.
Scope is agreed in writing before work starts. These are the components we draw it from.
- Media strategy, channel mix and budget split
- Audience research and build, including custom and lookalike segments
- Geofenced and employer-targeted campaigns for institutional and political clients
- Creative specifications and rotation plans (production by you or by our creative team)
- Campaign set-up, trafficking, pacing and optimisation
- Conversion tracking and pixel or server-side event set-up
- Weekly pulse reports and an end-of-flight review
— Questions we get asked
Before you ask.
Which platforms do you buy on?
Meta (Facebook and Instagram), Google Search, Display and YouTube, LinkedIn, X, TikTok, programmatic display and native through demand-side platforms, and direct buys with publishers such as Dawn, Express, Jang and Business Recorder when the audience lives there.
Do you charge a percentage of media spend?
We quote either a monthly management fee or a percentage of spend, whichever suits the budget size better, and we state it in writing before the first campaign. Media is paid by you, to the platform, in your own ad accounts, so you own the data and the history.
How do you report?
A weekly pulse report by channel and audience, platform-native delivery reports for audit, and a full review at the end of every flight with what we would change next time.
Can you target government officials or a specific institution?
Yes, within platform policies. LinkedIn allows employer and title targeting; Meta, Google and YouTube allow geofencing around specific buildings and custom audiences built from relevant content. We have planned exactly this kind of campaign for a provincial department.
— Works best with
Related services and sectors
Tell us what you are trying to move.
Questions within one working day, then a plan and a price in writing.