Case study · Fintech, e-invoicing software · Saudi Arabia
GoFatoorah: Google Ads for ZATCA e-invoicing software
Google Ads for a Saudi e-invoicing platform built for ZATCA Phase II compliance, reaching finance teams from SMEs to large enterprises as the compliance deadline approached.
About the client
GoFatoorah is cloud-based e-invoicing software for Saudi Arabia's ZATCA Phase II requirements: XML invoices, UUIDs, cryptographic stamps, QR codes and ZATCA integration, with English-to-Arabic translation, workflow approvals and reporting. It integrates with Oracle, SAP, Microsoft Dynamics, QuickBooks, Sage and Odoo, hosts data in the Kingdom and offers Arabic and English support. The company reports more than 100,000 Phase II e-invoices generated and over a billion riyals processed.
The brief
Capture Saudi businesses searching for ZATCA compliance and e-invoicing software, in Arabic and English, and turn them into quote requests with invoice-volume qualification.
What we did
- Planned and managed Google Ads for ZATCA, e-invoicing and ERP-integration queries in Arabic and English
- Structured campaigns by invoice-volume segment so SMEs and enterprises saw the right message
- Set up quote-request tracking with the volume band captured for sales qualification
Delivered
- Google Ads campaigns in Arabic and English
- Segment structure by invoice volume
- Quote-request tracking
Performance figures for this engagement are available on request and under the client's confidentiality terms.
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