Case study · Governance, risk and compliance consulting · Pakistan, Saudi Arabia and the UAE
Hyphen Consultancy: Google Ads for a GRC consulting firm in two countries
Google Ads for a governance, risk and compliance consultancy with offices in Islamabad and Riyadh, targeting finance and audit leaders across Pakistan, Saudi Arabia and the UAE.
About the client
Hyphen Consultancy helps organisations operate better through internal control, risk management, sustainability, business continuity, internal audit, corporate governance and performance management. It has offices in Islamabad and Riyadh and an Arabic-language site for the Saudi market, and it reports more than 100 clients and 150 projects across telecom, energy, finance and manufacturing, with typical engagements of one to three months. Its software products include Abilite and GoFatoorah.
The brief
Reach CFOs, chief audit executives and heads of internal audit in three countries at the moment they search for GRC help, and separate the markets cleanly so each office received its own leads.
What we did
- Planned and managed Google Ads by country and service line, with separate campaigns for Pakistan, Saudi Arabia and the UAE
- Built search campaigns around internal audit, risk management, business continuity and corporate governance queries, in English and Arabic for the Saudi market
- Routed leads to the right office with call and form tracking
Delivered
- Google Ads campaigns by country and service
- Landing-page recommendations
- Lead tracking by office
Performance figures for this engagement are available on request and under the client's confidentiality terms.
— More work
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